What is Marketing?
Marketing is getting really clear about what your brand stands for, who your target market is and how you need to position it in the market.
Marketing sees relationships with customers as the route to achieving organisational and artistic objectives.
Marketing is the process of planning and executing programs designed to influence the behaviour of your target market.
It's about knowing...
- Where are you now?
- Where do you want to go?
- How will you get there?
- What happens if there are problems?
- How will you measure success?
- and when will you get there?
I provide advice, coaching, outsourced creative production and marketing management, strategic and creative services for your business...to help you get where you want to be.
What Do I Do?
I work with brands I love. I help to develop their identity. I make the lists, write the words, draw the pictures, design the websites, produce the events and create, photograph and illustrate pretty content for them. Then I tell people about these brands. I do this by exciting and engaging with their audience across multiple platforms.
If you prefer to do the creative bit yourself I give you the tools, structure, plan and confidence to go it alone, knowing I'm just a phonecall or email away with answers for the gaps you need filling. One way or another, lots of people end up knowing all about you and your stuff.
This is how I do it.
I'm a designer...A creator of Beautiful things.
brand development // product design // packaging // point of sale // print collateral // illustration // photography // web design
I'm a creative Producer ...with my Finger on the pulse.
concept creation // curation // sourcing & styling // creative production // events and exhibitions management // education
I'm a wordsmith ...with The gift of the gab.
content creation // advertising copy // media releases // newsletters // blog // editorial // public speaking // proposal, grant & report writing
I'm a marketeer & manager...I'm The lady with the list.
strategic planning // audience development // media relations // public relations // social media management