Stefan José Films is a boutique production house specialising in the production of RAW high resolution format film content for digital and commercial outlets. Stefan's clients include Speedo, McTavish, Splendour in the Grass, Falls Festival, Ash Grunwald, the Discovery Channel and Destination NSW.

Wordonthebird worked with Stefan to produce a detailed Integrated Marketing Plan for 2014-2015. The consulting package included:

• reviewing business mission statement.
• defining ideal target market/market segmentation.
• setting marketing goals/key performance indicators.
• SWOT.
• a product analysis.
• assessing competition.
• defining marketing goals and objectives.

The research undertaken through the marketing planning process was developed into:

• an 18 month marketing strategy.
• an action plan/calendar.
• an outline marketing budget for the period.

Marketing research undertaken as part of the planning process informed a brand re-launch under the name Stefan José Films (was Worx Studio).

stefanjosefilms.com