SMIRNOFF for The Rowland Company, Saatchi and Saatchi, London, UK // International Event Director // 1998-2000
The Rowland Company (TRC) is the Public Relations arm of the leading global advertising agency Saatchi and Saatchi. During Rachel’s time at TRC major accounts included high profile international brand Smirnoff Vodka.
The Smirnoff International Fashion Awards, is the only internationally run student fashion design competition supporting a significant branding opportunity, and unique audience including top international fashion designers and the worldwide media. Celebrity recruitment/liaison for the event included Elton John, Chaka Khan, Jodie Kidd and Norman Jay. In 1999 the event took place in Hong Kong and included students from 29 countries. As Event Director Rachel was responsible for a Catwalk Event and Awards Ceremony for 2000 guests, an entertainment/hospitality programme for 300 participants from 52 countries, and a budget in excess of £1.5 million (at the time, AU$4 million).