Pick Me is a letterpress and hand-lettering studio run by lettering artist Sabine Pick. Sabine works with two antique presses – a Vandercook SP-15 proof press and a Chandler & Price platen press – and a beautiful collection of ink and elegant pen nibs.

Sabine approached woronthebird for help in planning next steps for her brand. Wordonthebird undertook a review of the business and marketing activity to date through a Marketing Health Check. We looked at:

  • the marketing mix.
  • marketing objectives.
  • marketing planning and strategies to achieve them.
  • potential risks to the business.
  • brand positioning and target markets.
  • marketing materials.
  • e-marketing and social media.

Outcomes for the brand were:

  • practical and actionable solutions.
  • a sense of direction.
  • clarity and vision for the future of the business.
  • a to-do list with achievable goals and objectives.

The health check has been followed up with coaching/mentoring sessions and advice relating to ad-hoc marketing opportunities, as they have arisen.