Fortyfive on Lawson

Fortyfive on Lawson is Byron Bay’s newest architecturally designed five star luxury apartment building, situated in central Byron’s only absolute beachfront location with direct access to Byron’s stunning main beach. The apartments are managed by Mary Alderman from Byron Concierge.

Wordonthebird worked with Mary to create an identity for the new apartment building, aimed at exclusive luxury holiday rental.

This included:

  • creating a brand identity.
  • working closely with photographer Kate Holmes to create a portfolio of styled images for use on website, newsletter and social media campaigns.
  • copywriting content for website and social media.
  • building a website designed and coded on a user-friendly CMS, including Mailchimp. The website was required to be mobile phone/tablet friendly and Google Analytics integrated.
  • writing a social media strategy and creating a self manage template for client, including strategic content planner, establishing key audiences and key messages, developing a style guide, custom graphic & headers, keyword/tag research and content source guide.