Design and Marketing Packages
Marketing Health Check
$400+gst
The best place for any micro business to start is with a 3 hour Marketing Health Check. It is a review of your business and marketing activity to date.
The Marketing Health Check is ideal for owners of micro businesses who:
• have not made any changes to their marketing activities for some time and want to know how to take a fresh approach.
• want to take the risk out of their promotional activities by knowing they’re doing what’s right for their business.
• have never had any formal marketing plan and want to assess their ad hoc marketing activities before taking a more structured approach.
• are keen to understand their current situation and get an independent overview before making any big marketing decisions.
Many small businesses aren’t actually doing that badly with their marketing – but they could do even better. A Marketing Health Check will review your current marketing practices to see how healthy they are and make recommendations to improve your performance. Insights that can save you time and money now and in the future or shed light on opportunities you hadn’t spotted make this service great value for money. Recommendations are developed around key opportunities to improve growth and profitability from clearly defined target markets.
We will look at:
▪ the marketing mix
▪ your marketing objectives
▪ marketing planning and strategies in place to achieve them
▪ potential risks to the business
▪ brand positioning and target markets
▪ marketing material
▪ e-marketing and social media
I will need access to any existing marketing or business plans (don’t stress if you haven’t got a formal one, but at least an idea of why you got into business, what you envisioned it looking like etc.), an idea/list of the types of marketing you have done in the last 12 months and any relevant results. I will also need to see examples of all your promotional and marketing materials.
Outcomes from a Marketing Health Check are:
▪ practical and actionable solutions to improve your business
▪ a sense of direction
▪ clarity and vision for the future of your business
▪ a to do list with achievable goals and objectives
What happens after my Marketing Health Check?
Well, it depends on how much you can do yourself and how much you need from wordonthebird. Here are some of the packages we can offer you.
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Marketing Coaching and Mentoring
From $160+gst
Follow up your Marketing Health Check with regular marketing coaching sessions. Sessions can be conducted on a monthly or quarterly basis, and will ensure you keep consistently on track with the growth of your brand. Each session is conducted over 2 hours and includes:
• a review of marketing opportunities and goals
• top tips and practical advice on how to maximise marketing activities
• an opportunity to discuss current marketing challenges
• streamlined tutorials on key marketing areas, eg. social media, media relations.
Coaching sessions are $160+gst each
Pre-book five sessions for $700+gst
Pre-book ten sessions for $1200+gst
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Micro Business Integrated Marketing Plan
$2400+gst
We will sit down for an extended 3-4 hour planning session to:
▪ review business mission statement
▪ define ideal target market/market segmentation
▪ set marketing goals/key performance indicators
▪ SWOT
▪ undertake a product analysis
▪ assess your competition
▪ define marketing goals and objectives
Research will then be developed into a detailed 12-month strategic Integrated Marketing Plan for your business. Including:
▪ 12 month marketing strategy
▪ action plan/calendar
▪ outline marketing budget.
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Public Relations, Communications & Media Training
A 4 hour public relations and communications workshop to develop a Public Relations Plan. Including:
▪ key publics
▪ situational analysis and SWOT
▪ objectives
▪ key audiences
▪ media overview (historical and competitor media coverage)
▪ key media and target publications
▪ key messages and story development
▪ social media and online PR
▪ action plan/calendar
▪ media monitoring and evaluation
This is then worked into a detailed Public Relations Plan.
Public Relations Plan cost $1200+gst.
Ongoing PR support and training package (5 hours per month) includes:
▪ monthly PR debrief
▪ drafting/review of releases
▪ assistance with pitching ideas/approach
▪ any follow-up of media and/or releases
▪ media monitoring.
PR training and support cost $400+gst per month (minimum 3 months).
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Creative Re-Branding
$1200+gst
A complete re-branding package including:
• brand analysis, brand identity and suggested re-positioning
• logo concepting
• design of new corporate identity (2 logo concepts)
• revision to artwork (2 concepts)
• full development of final concept including logo variations (landscape and portrait), colour palette and brand fonts selection, business card design, formatting for web, social media, letterheads, email signature.
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Web Design
$2400+gst
Websites designed on a user friendly Content Management System including:
• web design connecting
• tailored layout, informational structure, organization and navigation
• mobile phone/tablet friendly
• google analytics integrated
• plugins for Mailchimp newsletter, Eventbrite and other key plugin functionalities as required
• portfolios, galleries and blog.
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All other Creative Production and Marketing services
All other creative production and marketing services are charged out, on an ad-hoc basis, at a rate of $80+gst an hour.
Call Rachel on +61 422 224339 or email info@wordonthebird.com and we’ll arrange a time for an obligation free skype or phone chat to workshop the scope of your project.